Happy Birthday to the Nutcracker

Today is the 120th Anniversary of The Nutcracker Ballet (Google have sweetly marked the occasion with one of their little doodles.)

The Nutcracker was a highlight of every childhood Christmas for me, watched in my best party frock, on the edge of my plush, velvet, Royal Opera House seat.

So when it came to collaborating with fashion illustrator Isabella Cotier on a Christmas exclusive with Avenue 32, I knew I wanted to do something Nutcracker themed. And so the Clara PJs were born! Named after the lead in the Nutcracker Ballet who is given a nutcracker soldier who comes to life and inevitably whisks her off on a Christmas adventure....

Orders yours today HERE to guarantee Christmas delivery.

In Bed with Tchaikovsky!

We LOVE this snappy little video from Because London  based on the print of our Nutcracker-inspired Clara PJs. These really are the ultimate Christmas PJs- a wonderful gift and the perfect, fun yet stylish Christmas morning outfit!

They are limited edition and exclusive to Avenue 32. They're selling out fast, so get your pair HERE before they're all gone...

Modelled by Violet Hesketh, pretty little sister of Mary Charteris- watch out Mary!

Personalised POPLIN

We're so excited to launch our Monogramming Service, exclusively with Avenue 32 to celebrate VOGUE's Online Fashion Week. Get your loved ones' initials hand-embroidered by world-famous embroidery specialists, Hand&Lock, to transform beautiful POPLIN pjs into an even more special gift!