Tuesday, 18 September 2012

Playing Games

For the Spring Summer '13 season POPLIN went to Umbria in Italy to shoot our lookbook. We were lucky enough to borrow the absolutely beautiful Casa Fizia, surrounded by lavender, olive groves and gentle Umbrian countryside.

The styling flowed so naturally as we put together the looks as girls on (an almost) holiday, wanting to feel glamorous and grown-up, with the feeling of effortlessness that a sun tan and dips in the pool naturally bestow. That meant silk kimonos slung over bikinis, cotton nightshirts for al fresco breakfasts and silk pyjamas for a sunset cocktail.

But the upcoming collection also has a graphic dimension that was echoed in the lines of the tennis court. The product shots were the last thing we shot and we'd pondered all week about where to shoot them: on the patchwork stone work of the house? Back in London in an airless studio? The verdant tennis court with the Italian sun as natural spot-lighting dawned on us as the perfect location.

A teaser for now... We can't wait to share the collection with you soon! 

No comments:

Post a Comment